"Houston, we have a viral moment." Sometimes the most resonant stories begin with an accidental cameo. When a jar of Nutella floated through NASA's livestream of the Artemis II mission, what could have been a single moment became a global storytelling opportunity, proving that the right response can turn surprise into scale. Learn how the Ferrero PR team and Golin amplified this unexpected moment and made it a cultural moment. We'll uncover:
- Spot the Signal: How to identify when an unplanned moment has narrative potential, and act before the opportunity drifts out of orbit.
- Move at the Speed of Culture: The agile approval processes and real-time collaboration models that allowed their team to respond quickly without losing strategic control.
- Extending the Story: How they turned a single image or mention into a multi-channel narrative that fueled earned, owned and social amplification.
- Humanizing the Brand in Real Time: Use wit, curiosity and cultural awareness to create authentic connections that feel timely, not opportunistic.
