This case study from Professor Brandon Boatwright at Clemson University explores how social intelligence and social listening surfaces insights that drive action for PR pros. Beginning with a focus on finding your place in the social listening landscape, Boatwright dives into search parameters and Boolean operators and metrics before sharing two profound case studies from his own research.
All Featured Sessions
Case Study: Social Intelligence for Public Relations Pros
17 minutes
October 2, 2025
This case study from Professor Brandon Boatwright at Clemson University explores how social intelligence and social listening surfaces insights that drive action for PR pros. Beginning with a focus on finding your place in the social listening landscape, Boatwright dives into search parameters and Boolean operators and metrics before sharing two profound case studies from his own research.
Members only
Unlock the full session
Subscribe to watch this video, download the handouts, and access 500+ more sessions.
Related Videos
Keep building on what you just learned.
On Demand
Your Employees Are Gold — Turn Your Workforce Into Your Most Powerful Content Engine
30 minutes
On Demand
AI + SEO = GEO: AI Reputation Management Explained
12 minutes
On Demand
AI Writing and Editing: Sharpening AI Content and Storytelling
24 minutes
On Demand
Essential Prompt Frameworks for Comms: Get Better Results, Faster
25 minutes
On Demand
Writing for the Algorithm and Busy Audiences
1h 58m
On Demand
Module: Defining Social KPIs for Business Impact
14 minutes
Go deeper in person
Future of Communications Conference
Join hundreds of communicators learning to guide organizations through disruption, AI adoption and reputational risk, live with the experts shaping what comes next.
Part of CommsWeek
New York City