Stories stick in our minds 22 times longer than facts alone (Stanford). Yet 56% of communicators say they need training to turn narrative into measurable impact (Ragan Benchmark Report). This session finally demystifies the craft of storytelling and gives you a step-by-step plan to shape stories each audience feels—and acts on. Join us to discover how to touch emotional chords and create lasting connections using the art and science of storytelling. You’ll learn:
- A simple litmus test you can use to link every new story to business goals, researched audience pain points (yes, AI can help) and channel fit—in under 10 minutes.
- A quick snapshot of the Hero’s Journey and Data-Drama-Decision arcs—with examples of where each converts best.
- How to switch voice, length, visuals and CTAs across email, TikTok, townhalls, intranets and more—without losing brand consistency.
- Tips for using tools like Plutchik’s Wheel and AI sentiment tests to layer feeling that trigger recall, sharing and action.
- How to uncover, craft and share powerful internal stories that highlight challenges, celebrate wins and reinforce company culture.
