You can settle for the same social strategies you’ve always used, or you can join in the effort to change the way we all work through AI. Suit up and learn how to maximize your organization’s omnichannel content creation efficiency and supercharge your creativity. In this workshop, you’ll get a hands-on look at the latest generative AI tools and find out how to improve your prompts, optimize and measure your content’s performance, and integrate emerging tech into your social media practices. You’ll also get advice on developing ethical use policies for AI-powered resources, and find out new ways they can be integrated into your organization to streamline processes and level up your work.
- Which AI tools are right for you and your organization, and how do they compare? See some of the most popular tools in action, and test them yourself.
- Work with peers and instructors to improve the way you prompt, develop and optimize AI-generated text, images and videos.
- Considerations for using AI ethically, including setting and communicating policies around generative AI tools and their use in your workplace.
- An interactive look at better and more creative content with the help of AI.
- Evolving your SEO tactics to align with AI-driven priorities, boosting visibility and engagement.
- Develop an AI-driven marketing plan that helps your organization accelerate into the next stage of innovation—and measure its results.
