From Gen X decision makers to Gen Z disruptors (and the rising tide of Gen Alpha), communicators in today’s changing workplace must navigate a web of expectations, platforms and preferences. This future-focused panel explores how to bridge generational perspectives, avoid bias, and create inclusive strategies that speak to everyone—from seasoned professionals to digital natives raised in the metaverse. Learn how emerging platforms, shifting values, and longer life spans (and potentially fewer retirees) are redefining the modern workplace. We’ll explore:
- The Five-Generation Workplace: How longer lifespans, retirement trends and delayed exits are shifting workplace demographics.
- Audience Segmentation, Updated: How to approach internal and external communications by mindset, not age.
- Generational Tension: How to pivot around shifting expectations between traditional corporate norms and emerging expectations around purpose, flexibility and feedback.
- Side Hustles, Second Jobs: More than one third of adults hold a second job or occasional side gig, and it’s common with younger generations. Here’s what you need to know to make sure your moonlighting employees aren’t a reputational risk for your brand.
- Tech Trials: How the generational divide has become the digital divide, and how different generations are interacting with technology differently—from ChatGPT to Google search and social platforms.
- Speaking Their Language: How to identify and connect communications preferences, and how to identify unconscious bias or blind spots in language, tone, and assumptions that may alienate younger or older audiences.
- Planning for the Future: How to plan for a workplace that’s working longer, and how this affects wellness programs, career pathing and engagement strategies.
