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The Comms Cascade

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1h 45m June 11, 2025

People managers are crucial conduits for delivering information to employees. But when announcements require a strategic cascade through people managers, it adds a level of difficulty. Discover how to arm your managers with the tools, templates and even talking points they need to convey comms initiatives. Together, we’ll dive deeply into: What successful information flows look like in orgs with dispersed workforces—from comms to VP people…

People managers are crucial conduits for delivering information to employees. But when announcements require a strategic cascade through people managers, it adds a level of difficulty. Discover how to arm your managers with the tools, templates and even talking points they need to convey comms initiatives. Together, we’ll dive deeply into:

  • What successful information flows look like in orgs with dispersed workforces—from comms to VP people managers and frontliners alike.
  • How to engage with people leaders via text apps, email, intranets and town halls—examples of what’s working and what’s not.
  • How to engage with people leaders beyond the written word via town halls to build trust with them—and ultimately with their teams.
  • How to give managers the tools, templates and even talking points they need to convey comms initiatives—snapshots of effective resource libraries.
  • How to use AI, internal influencers and employee resource groups (ERGs) to facilitate more effective manager comms.
  • Hybrid and deskless strategies: Often, the medium is the message. Here’s how to adapt your strategies to fit the needs of your organization and deliver timely and effective information through the appropriate channel.
  • A peek inside the manager comms cascade of a large, deskless, and distributed workforce.

Consider your next big internal transformation. Who is the audience, what is the flow of information, what is the timing, and how could you meet the moment?

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