Tamra Knepfer

Founder and President

Metabrands

Tamra Knepfer is the founder and president of Metabrands. The agency helps usher brands into the metaverse, with services ranging from strategic planning to execution across virtual events/concerts, gaming, NFTs and more.  Metabrands is an extension of TK Brand Group LLC, a licensing and influencer marketing agency that Tamra founded in 2010, with clients including Microsoft/Nokia, Comcast, NBCUniversal, Disney, Sony and WaveXR, a company that produces live, interactive virtual concerts. Previously, she was senior vice president at Branded Entertainment Network (BEN), which is privately-owned by Bill Gates. In addition to overseeing Greenlight, a global leader in rights representation and merchandise licensing for classic icons including Albert Einstein, Steve McQueen, Sophia Loren and more. Her career began at The Walt Disney Company, where she managed marketing and licensing programs for Disney Consumer Products. Following Disney, she held various senior-level roles with other major brand owners, including Sesame Workshop, American Greetings, Rodale and Iconix Brand Group/Peanuts Worldwide.