Getting employees to absorb and retain communications, participate in trainings and show up motivated is harder than ever. Gamification changes the equation. This lightning talk unpacks the strategy behind making communications and trainings feel fun and stick: why gamification works psychologically, what it looks like in practice and how communicators can bring these same techniques into onboarding, change management and other initiatives to keep employees engaged and productive.
You'll learn:
- The psychology behind gamification and why it's effective.
- How to connect gamification outcomes to business results.
- Practical first steps for designing and piloting gamification in your organization, even with limited budget or resources.
