In this module, you'll learn a practical, repeatable prompting approach that fits real comms workflows, from strategy to planning, drafting to and quality control, without turning your team into prompt engineers.
You'll combine expert tactics (reusable templates, prompt libraries, voice systems) with workflow-aware prompting so you can move faster and produce better work that's on-brand, audience-tuned, and decision-ready.
By the end of this module, you'll be able to:
- Apply a reusable prompt structure to produce more consistent, on-spec drafts across core comms deliverables.
- Analyze when outputs go generic and diagnose the missing inputs that caused it.
- Design a lightweight prompt library system that stays usable over time
- Evaluate AI-generated work using voice fidelity and quality-check prompts to catch risk and bias before publishing.
