Mastering AI Tools in a Multimedia-Hungry Media World

We get it—PR leaders are fatigued by “cookie-cutter AI tricks.” That’s why this interactive session digs into

examples of what works, focusing on the

and

of AI beyond mere “model dependence.” In a unique case study-meets-interactive, you’ll explore how AI agents connect your PR workflow from ideation to execution, see how Accenture and others integrate AI for tangible results, and practice hands-on multimedia creation—so you leave ready to produce meaningful, high-impact work. We’ll cover:

• Real-world case studies: Practical examples and replicable use cases of AI powering comms and PR—no “cookie-cutter” tricks here.
• AI agents and workflows: How AI agents can help manage content, outreach and measurement—and how Accenture’s approach helps optimize key phases of the PR workflow.
• Hands-on multimedia: Examples and tips to generate talk tracks, videos and visuals with AI (including a quick look at ChatGPT’s latest image generator).
• Ethics and authenticity: Ideas to maintain authenticity and originality as you scale with AI—including bias mitigation, brand alignment and best practices for responsible use.
• Essential AI toolkit: A recap of the top platforms, agents and insider tips mentioned—so you can create smarter PR content and smoother team workflows.