Social media roles have become mission-critical aspects of an organization’s communications, customer service, crisis control and community-building operations. Despite their necessity, social pros are still plagued by assumptions that the vast multimedia competencies required on the job are the work of “the intern,” and higher-level social roles simply don’t exist in many organizations—yet. In this fireside panel, social media executives from a range of organizations will share how they achieved their rank and offer advice to rising stars seeking the next step in their career.
- What do director, VP and executive-level social media roles look like, and what all do they encompass?
- Learn how to position yourself, your wins to get what you need—whether that’s scoring a promotion, hiring staffers or investing in tools and resources.
- Once you have that top-level seat at the table, learn how to speak the language that will earn your ideas the credence, resources and support they deserve.
- Continue the discussion from on-stage to our after-hours reception, where you’ll have a chance to meet this panel of top-level social media leaders.
