Future-Ready Comms: How to Upskill Your Team for the AI Era

Most pros already use AI at work, yet just 31% say their employers have prepared them to use it responsibly—and 95% of AI pilots fail due to a “learning gap” (MIT). Alexis Sevigny—a

advisor and chief AI examiner for the Canadian Public Relations Society—has audited hundreds of APR candidates, coached Parliament staff and guided global brands through the same skills gap. Here, he distills those lessons into an upskilling plan you can adopt and adapt. You’ll learn:

• Skills Gap Snapshot: Fresh insights from exams and classroom labs that shows where comms pros lag on AI.
• Program Blueprint: Building blocks of a comms AI academy—including tracks, micro-learning and prompt labs.
• Culture of Learning: Incentives that keep curiosity high—from peer demos to “AI badges.”
• Curriculum Mix: How to balance tech chops with human strengths like storytelling and critical judgment.
• Impact Metrics: How to link training to faster content, stronger engagement and career growth.