If you can’t measure it, you can’t manage it. Employee experience is tracked with surveys, focus groups and sentiment analysis, but without clear data analysis and a holistic view, it can be overwhelming or confusing. Learn how innovation leaders are using data storytelling to prove ROI to leadership. The New Measurable Hierarchy: How to isolate … The Employee Experience Equation: Proving ROI Through Smarter Tech + Human Insight
If you’ve tried to “customize” AI by just prompting harder, you’ve likely hit a wall. The real change happens when you move from prompting to building. That means creating AI assistants that actually understand your team, your content and your workflows. Discover how to build custom GPTs using tools like ChatGPT (Projects/GPTs) or Copilot Studio. … Build a Custom GPT for Your Comms Team: Live Demo and Use Cases
Most communicators don’t get to choose their enterprise AI platform. But they do need to know how to get the most from it, where it falls short and which adjacent tools are worth investing in. This session breaks down the modern comms AI stack, from ChatGPT Enterprise, Copilot, Claude and Gemini to research, design and … The Comms AI Tech Stack: Tools, Trends and AI Literacy Primer
The modern digital workplace is fragmented, yet information must be shared. From Intranets to Slack or Teams, newsletters to Town Halls: all compete for attention. Here’s how you can shift channel management to intentional ecosystem design. Learn about: Auditing and Rationalizing Your Channel Mix: How to assess your existing tech stack and how best to … Building the Employee Engagement Architecture: Channels, Content and Choice
As AI accelerates content creation, communicators face a practical challenge: How do you move faster without compromising accuracy, security or brand trust? This case study walks through how one comms team built a lightweight but structured AI governance model—from approved tools and internal policies to custom GPTs and AI agents that evaluate risk before content … AI Content Governance in Action: Building Guardrails and a Smart QA Workflow
For something that’s supposed to make work easier, technology often does the opposite. When more than 70% of digital transformation efforts fail, the fix isn’t “more tools,” it’s smarter choices, cleaner handoffs and adoption that sticks. Our panel of communicators and technologists will unpack the realities of managing mixed tech stacks—from selecting the right combination … Don’t Fear the Tech Stack: How to Make the Right Moves That Finally Put Your Tools to Work for You
This module helps communicators take a more strategic approach to guiding tool decisions across the organizations. Instead of treating intranets, AI tools, and workflow platforms as standalone solutions, it shows how to evaluate them through the lens of behavior, findability, governance, and real employee needs. You will learn how to: Design social media posts to … Module: Choosing the Right Comms Tools
AI won’t replace human judgment, but it can strip away the busywork. It runs loops, crunches metrics and drafts channel-ready content so your team can focus on decisions that matter. When built into workflows, AI amplifies your brand’s voice instead of flattening it, learning from past performance and scaling impact. We’ll explore the agentic systems … Using AI to Do More With Less: Workflow Systems That Scale Social
The average company runs 67 AI tools—90% of them unapproved (Axios). Those “shadow” apps can leak data, break compliance and torpedo trust. Guided by a Center for AI Strategy advisor , this closing huddle surfaces the stealth tools your peers have caught and the playbooks they use to either rein them in—or embrace them. What … Shadow Tool Showdown: Are There AI Hacks Hiding in Your Org?
The next wave of AI promises self-running agents, photoreal avatars and even “world twins.” But which of these matter—and which are vaporware? In this closing panel, you’ll hear straight talk from AI insiders and brand innovators who’ve shepherded their orgs’ AI adoption—cutting through trend hype to separate speculation from solid wins and map out what … The AI Reality Check: From Agents and Avatars to Action Plans