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Don’t Fear the Tech Stack: How to Make the Right Moves That Finally Put Your Tools to Work for You

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45 minutes April 23, 2026

For something that's supposed to make work easier, technology often does the opposite. When more than 70% of digital transformation efforts fail, the fix isn't "more tools," it's smarter choices, cleaner handoffs and adoption that sticks. Our panel of communicators and technologists will unpack the realities of managing mixed tech stacks—from selecting the right combination of tools to integrating systems; from navigating vendor relationships to…

For something that's supposed to make work easier, technology often does the opposite. When more than 70% of digital transformation efforts fail, the fix isn't "more tools," it's smarter choices, cleaner handoffs and adoption that sticks. Our panel of communicators and technologists will unpack the realities of managing mixed tech stacks—from selecting the right combination of tools to integrating systems; from navigating vendor relationships to the internal adoption cycle. We'll explore:

  • Buy, Build or Borrow: How to right-size your tech stack for team size, budget and urgency—plus the total cost of ownership fees you shouldn't ignore.
  • Adoption That Actually Works: The change management basics for implementation of a new technology, including onboarding journeys, nudge cadences, surveys, internal champions. Plus: the metrics that will track adoption for leadership.
  • Ownership Without Turf Wars: IC or IT? How to manage a clear responsibility assignment matrix that clarifies who manages specific parts of a new project, and how to how to keep it sustainable for the long term.
  • Real World Case Studies: Stories from communicators who have selected, implemented and delivered measurable results from a tech stack overhaul.
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