Most communicators don't get to choose their enterprise AI platform. But they do need to know how to get the most from it, where it falls short and which adjacent tools are worth investing in. This session breaks down the modern comms AI stack, from ChatGPT Enterprise, Copilot, Claude and Gemini to research, design and emerging media tools. You'll learn how to build a smarter, more practical stack for real comms workflows instead of chasing every shiny new app. We'll cover:
- AI Literacy Primer: Key terms, tools and trends every communicator should understand (from LLMs and copilots to agents and enterprise AI) so you can speak leadership's language.
- Enterprise Edge: How to get more value from ChatGPT Enterprise, Copilot, Claude or Gemini for everyday comms work.
- Comms Workflow Fit: How to build a simple comms stack for research, drafting, editing, visuals and repurposing content.
- Test or Toss: Strategies to decide which newer tools (including AI video, avatars and experimental apps) are worth piloting now versus watching from the sidelines.
