This 3-part, basic-level series offers an introduction to measurement for communicators eager to benchmark their efforts and share their successes. Beginning with a look at measurement principles, concepts and tactics, the series then explores how the principles apply to a sound communications measurement strategy–and how to organize and report your results to drive future growth.
This 3-part, advanced-level series challenges internal communications leaders to drive digital strategy at their organizations by owning the auditing process to determine which tools are working and which aren’t. Beginning with a framework for inventory and alignment, the series then explores how to assess and evaluate your digital portfolio before presenting your change case to leadership.
Don’t overlook the power of what already works: newsletters are still the leading preferred communication tool for employees. But employees today expect personalized, relevant content in their inboxes, and the best comms teams are leveraging newsletters as integrated content engines that do just that. Learn how to deliver custom newsletters that connect desk-based and frontline … From Inbox to Ecosystem: Transforming Newsletters Into Strategic Communication Hubs
Employees need more than just updates, they need context, clarity and connection: all hallmarks of strong thought leadership. Join to learn how to use short-form videos to break down barriers between senior leaders and employees, share leadership perspectives alongside key employee SMEs. You’ll learn: What Counts as Thought Leadership: How to distinguish routine video updates … From Scroll to Strategy: Using Short-Form Video for Executive Thought Leadership
The era of engagement theater is over. Employee experience has to tie to ROI, retention and reputation. But too often, the data lives in scattered dashboards no leader has time to decode. In this session, hear how one company turns disconnected EX signals into a scorecard that leaders can actually use. We’ll also explore how … How Top Workplaces Turn Employee Experience Data Into Storytelling Leaders Can Use
Most organizations say their people are their greatest asset, but they rarely link employee sentiment to real market reputation outcomes. As a result, leaders react to Glassdoor spikes, disengagement or brand risk after the damage is done. Join this session to learn how to connect employee experience directly to reputation risk, prove what is driving … Mapping Employee Experience to Corporate Reputation
If you can’t measure it, you can’t manage it. Employee experience is tracked with surveys, focus groups and sentiment analysis, but without clear data analysis and a holistic view, it can be overwhelming or confusing. Learn how innovation leaders are using data storytelling to prove ROI to leadership. The New Measurable Hierarchy: How to isolate … The Employee Experience Equation: Proving ROI Through Smarter Tech + Human Insight
You probably have a gut feeling about what’s working in your internal comms. Industry benchmarks help validate that instinct — but the benchmarks that actually move your strategy are the ones you build within your own organization. In this 10-minute lightning talk, Workshop will share a few findings from their 2026 Internal Comms Benchmarks Report … How to Build Internal Comms Benchmarks for Your Team
Internal communicators have more data than ever before, but leadership needs insights, not metrics. In this session, discover how communication professionals can use benchmark data and performance insights to influence decisions, support organizational goals and earn credibility with leaders. Learn how presenting the right insights can transform communicators from order-takers into trusted advisors who drive … The Strategic Communicator: Using Data to Become a Trusted Advisor
Many orgs still treat their EVP like a tagline instead of a system employees can see, feel and measure. In this workshop, you’ll learn how to build an EVP that moves beyond promises to proof, aligning wellbeing, growth and culture into a cohesive employee experience. Learn how programs tied to physical, emotional and financial health … Designing an Employee Value Proposition That Attracts, Engages and Retains Talent: From Perks to Measurable Proof