Framework Subtopic: MarComms / Marketing Communications
How to Lead in GEO with New Rules and New Best Practices AI answers are the new front door to your brand. More journalists, customers and stakeholders now turn first to ChatGPT, Gemini, Perplexity and Google AI overviews to size up your org, leaders and services. The answers they see are already shaping your reputation … GEO Workshop for Comms, PR & Marketing
Your employees carry the institutional knowledge, the lived experience and the stories that define what it actually feels like to work at your company. But most organizations still rely on top-down comms to tell that story for them. This session explores how leading enterprises are using video to give employees a voice at scale, strengthen … Your Employees Are Gold — Turn Your Workforce Into Your Most Powerful Content Engine
Employees need more than just updates, they need context, clarity and connection: all hallmarks of strong thought leadership. Join to learn how to use short-form videos to break down barriers between senior leaders and employees, share leadership perspectives alongside key employee SMEs. You’ll learn: What Counts as Thought Leadership: How to distinguish routine video updates … From Scroll to Strategy: Using Short-Form Video for Executive Thought Leadership
On the July 2026 CLC Member Call:
AI can speed up writing. But it can also produce content that feels generic, off-brand or overly polished in the wrong ways. Many communicators struggle to balance efficiency with quality, voice and strategic messaging. We’ll discuss how to use AI as a co-writer and partner, not as a drafting tool. You’ll learn how to shape … AI Writing and Editing: Sharpening AI Content and Storytelling
“Agentic AI” is quickly becoming the next phase of how work gets done. But it can feel abstract or overhyped. So what does it actually look like in practice, and where does it fit into your day-to-day work? We’ll break down agentic workflows and how they’re starting to show up in comms, from multi-step research … Agentic AI Frameworks and The Future of Comms: What to Automate Now
You’re not alone if you’re already using AI but aren’t getting consistently strong results. Vague prompts lead to generic outputs with more editing than expected. Without a clear approach, AI can feel unpredictable or underwhelming. Join us for practical prompt frameworks designed specifically for your comms work. You’ll learn how to structure prompts for better … Essential Prompt Frameworks for Comms: Get Better Results, Faster
As audiences shift from traditional search engines to social discovery, AI assistants, native platform search and conversational interfaces, communicators face a new challenge: ensuring their stories can actually be found, interpreted and trusted across every channel. Today’s most effective narratives aren’t just well-written — they’re discoverable by design. Join us for a Group Learning session … June 2026 Group Learning Recording
Brand narratives evolve as they move across social platforms, internal networks and external audiences. This session shows you how to build stories while adapting to how different audiences interpret, share and amplify them. In this session, case studies will illustrate how to activate both external and internal voices during high-pressure moments while maintaining clarity, credibility … Stories in Motion: Social Amplification, Employee Voices and Public Narrative