This 3-part, basic-level series covers the fundamentals of crisis communications — and how to set yourself up for success in what can be an extremely challenging situation. Beginning with risk assessment and response frameworks, this series then digs into the fundamentals of crisis response, tactics for communicating successfully and how to rebuild your reputation after a crisis is over.
This 3-part, intermediate-level series goes into the tactics and strategies for media training executives to navigate speaking opportunities during uncertain and contentious times. Beginning with a look at message framing techniques, the series then explores strategies for navigating media interview pitfalls and crafting a flexible response strategy for handling backlash while considering legal and ethical concerns.
When uncertainty, fear and external pressures impact your workforce, employees aren’t looking for direction—they want reassurance, safety and care. Learn how one senior leader prioritized the employee experience, guiding their team through a period of community crisis with compassion. In an increasingly unstable world, building culture grounded in humanity is critical. Learn how they: Responded … Leading With Humanity: Building Team Culture in the Moments That Matter Most
Communicators are earning a larger voice in the C-suite by helping organizations navigate complexity and manage an ever-growing list of potential and actual crises. In this interactive session, former national news anchor will explore what separates organizations that merely survive a crisis from those that emerge stronger because of it. Using real-world examples, she’ll unpack … July 2026 Group Learning Recording
Layoffs. AI affecting roles. RTO mandates. Economic uncertainty. The modern communicator must manage complexity in real time. This session provides a blueprint for internal crisis and change messaging in emotionally charged environments. Learn about: Disruption Management: Techniques for communicating transparently, consistently, and at the correct times during the initial phase of change to minimize uncertainty … Change at Scale: Communicating Through Disruption and Uncertainty
With a sudden federal funding freeze putting life-saving care for hundreds of thousands at risk, the team behind the PR Daily Campaign of the Year showed how courageous storytelling, rapid response and relentless clarity can reshape the national conversation when the stakes are life or death. In this session, you’ll get a behind-the-scenes look at … Behind the Win: How a PR Daily Campaign of the Year Came to Life
When a viral backlash suddenly targets your brand, every second counts. Preparation of your execs in advance is the key to a credible, composed response. In this fast-paced, hands-on simulation, you’ll learn how to coach execs while on the clock in a mock crisis. Test your response instincts and message discipline in a pressure-cooker scenario … Leadership Training in the Hot Seat: Crisis Simulation for the Pile-On Era
When Hurricane Helene crippled communications across western North Carolina, a utility’s comims team was already on the move. In this fast-paced session, go behind the scenes to see how this organization turned its crisis response expertise into life-saving action—restoring connectivity for hospitals, first responders and emergency agencies—while keeping internal teams, partners and the public informed … When the Internet Goes Dark: Response to Hurricane Helene
When a defective software update triggered a worldwide outage, one organization faced a nightmare scenario: critical health systems offline, staff unable to access records and patients waiting for answers. But instead of retreating, the organization communicated—early, often, and everywhere. This case study breaks down how they aligned internal clarity with external transparency to lead under … Inside Out: How Internal Transparency Turned into Public Trust During a Global Tech Meltdown