One viral post, deepfake or data breach can dismantle years of credibility—which is why crisis comms now demands a faster, smarter strategy. This crisis deep dive breaks down the anatomy of a modern crisis plan, showing how one leading brand turned backlash into renewed trust. You’ll dissect their framework and build—or strengthen—your own roadmap for … Crisis Frameworks 2.0: (Re)Building Your Brand’s Trusted Playbook
On the June 2026 CLC Member Call: Ally Financial will share how they build out personas and incorporate them into their AI and employee EX efforts. RTI International will share how they evolved crisis response into strategic issues and change management, guided by their North Star and mission to drive alignment and resilience.
The crisis clock moves faster than ever. A power outage triggers panic. A rumor snowballs into headlines. A disaster unfolds in real time. In these moments, social isn’t background noise — it’s the first place people turn and the clearest channel for calm. This panel shows how crisis-tested pros use social to spot trouble early, … Outrun the Rumor Mill: Leading Through Crises on Social
In this short from Ragan’s Social Media Conference, Lockheed Martin Social Media Lead Kate Patterson shares a brief case study of how the defense giant responded to a deepfake crisis using social media monitoring.
At an international airshow last summer, Lockheed Martin's social team deployed a real-time, on-the-ground social media strategy that delivered strong performance, clear learnings and measurable proof points—all while facing a social media crisis that required a real-time strategy shift. Attendees will learn how the organization's social team averted what could have been a disastrous misstep, … Pivot Under Pressure: The Secrets to Realtime Risk Management and Agile Decision-Making on Social
Trolling, pile-ons and weaponized misinformation threaten reputation, derail campaigns, disrupt engagement and drain social teams. This panel brings together brand marketers, safety experts and social managers who have faced these storms firsthand and built strategies that protect both brand equity and the people behind the accounts. You’ll learn how to spot early signals, steer through … Bridging Troubled Waters: Safeguarding Against Social Media Trolling, Threats and Conflict
Ragan’s Justin Joffe presents practical ways to stay strong when challenges mount, like creating micro-routines that restore calm, reframing setbacks as experiments, leaning on peer support, protecting focus with boundaries, and practicing fast recovery rituals.
Over half of global companies have already faced an AI-related incident that dinged revenue or reputation (MIT Sloan). Laws move slowly, but headlines and lawsuits move fast. This panel unites crisis communicators, privacy counsel and brand leads who’ve dealt with bias, deepfakes, copyright claims and hallucinations. They’ll share what blew up, how they contained it … CY-AI: Surviving AI Crises, Deepfakes & Reputation Risks
On the February 2026 CLC Member Call: Baptist Memorial Health Care, the Memphis, Tenn.-based health care provider, will talk about their approach to crisis communications management. Southern New Hampshire University will share how their communications team creates custom GPTs and personas using AI.
This single, intermediate-level module from Brunswick Corporation CCO Lee B. Gordon shares his approach to managing a crisis house of cards, and shares how this strategy informed his team’s response to a cybersecurity incident.