(20m) Effective layoff communication isn’t just about the messaging—it’s about delivering the news in a way that preserves morale and transparency. A thoughtful rollout ensures employees are informed, not blindsided, while ongoing engagement rebuilds trust. By measuring impact and gathering feedback, organizations can strengthen a culture of respect and resilience through change. This module will … Rolling Out an Integrated Layoff Comms Strategy (Part 2)
(20m) Once the news breaks, managing the fallout is just as critical as planning for the announcement. This module will explain how to navigate immediate reactions, mitigate backlash, and uphold credibility while fostering transparency and empathy. By focusing on long-term positioning, these learnings will help you maintain stakeholder confidence, rebuilding trust and morale among remaining … Safeguarding Long-Term Impact After Layoffs (Part 3)
(10m) In this module, we’ll dive into the vocabulary, concepts and frameworks needed to develop an understanding of change communications. By the end, you’ll have a firm grasp of the fundamental building blocks of change management and the underpinnings change communications.
(25m) In this module, we’ll go deeper into how you can personalize your employee comms to navigate organizational changes. You’ll learn how to rethink channel selection through the lens of change and ground the plan using your executives, Maslow’s hierarchy of needs and more. By the end, you’ll have a deeper understanding of how to … Frameworks for Communicating Change (Part 2)
In a fast-growing and rapidly evolving radiopharmaceutical industry, Lantheus knows that keeping employees informed, engaged and connected isn’t optional — especially during times of change. Following a CEO transition and several major strategic transactions, the Corporate Communications team needed a way to deliver timely updates directly from leadership while maintaining trust and clarity across the … Change Management Through a Connected Culture
Getting employees to absorb and retain communications, participate in trainings and show up motivated is harder than ever. Gamification changes the equation. This lightning talk unpacks the strategy behind making communications and trainings feel fun and stick: why gamification works psychologically, what it looks like in practice and how communicators can bring these same techniques … Play to Win: The Business Case for Gamification in Employee Communications and Culture
Organizations frequently undergo significant transformations—from layoffs and mergers to technological shifts and cultural overhauls. Effective communication during these times is critical to maintain trust, engagement, and productivity among employees. This session will delve into the four stages of change—Disruption, Exploration, Rebuilding, and Transformation—and provide you with strategies to navigate each phase successfully. Learn about: Management: … The Four Stages of Change: A Roadmap for Effective Change Communications
In this Short from Ragan’s 2025 Employee Communications and Culture Conference, GE Vernova Global Leader of Digital Technology & Transformation Communications Clarissa Ilyas explains the four stages of change that communicators must understand to navigate each phase successfully.
Change is inevitable, but effectively managing it remains a significant challenge for many organizations. In this interactive tabletop session, participants will engage in real-world scenarios to explore the complexities of change management. You’ll work in teams to develop strategies to navigate change, overcome resistance, and lead your teams successfully through transitions. Strategy Development: Learn to … Interactive Session: Navigating Change Management: A Tabletop Exercise
Return-to-office (RTO) policies are bound to be unpopular, creating what seems to be a no-win scenario for communications professionals. If people don’t want to hear it, how can we communicate it without attracting ire? Transcend your role as a mere messenger and discover how to craft compelling narratives and measure success in the new world … Real Advice for RTO Comms