Return-to-office (RTO) policies are bound to be unpopular, creating what seems to be a no-win scenario for communications professionals. If people don’t want to hear it, how can we communicate it without attracting ire? Transcend your role as a mere messenger and discover how to craft compelling narratives and measure success in the new world of work. In this session, we’ll talk through:
- Avoiding the Cringe: Bad communications can be just as powerful as good communications. If we want to start with “doing no harm,” we have to take a look at what is working — and what can go south, fast.
- Reframing the Conversation: The media loves to frame the RTO issue as a “battle” to be won or lost. It’s our job to change the conversation to how we’re re-shaping — not winning or losing — how the workplace can offer the best of both worlds.
- Channeling Alternatives: Don’t forget to think about alternative channels that can reinforce your message and how they relate to communications for your organization writ large.
