Agency-client relationships are under new strain: Tighter budgets, project-based work, specialized agency rosters, faster timelines and growing pressure to prove business value. Clients still walk away for familiar reasons: weak strategic thinking, poor account service, shaky reporting and agencies not fully grasping the client business. Now AI is raising expectations even further, with clients expecting … Keeping the Love Alive: Building Stronger Agency-Client Relationships in the AI Era
Join for a sneak preview on new, exclusive research from Ragan Communications and the Institute for Public Relations that reveals many teams still aren’t speaking the language of business, and leadership is noticing. Drawing from a new survey of 441 communications professionals, leaders from IPR and Ragan Communications unpack where the biggest credibility gaps exist … The Business Skills Communications Leaders Are Missing
You came into PR as a storyteller and wordsmith—not a number-cruncher. But today’s C-Suite wants KPIs and business outcomes. This session demonstrates how to talk to the C-suite in a language they understand, shifting from clip counts to business value, reframing reports around executive priorities and speaking the language of growth, risk and reputation—so your … What PR Pros Need to Know About the Business Side of PR
In a world where Substacks rival CNN and AI search decides who gets seen, measurement must evolve—or budgets will vanish. Traditional PR metrics just can’t capture visibility across emerging channels or translate media value into financial language. This workshop reveals how to modernize your measurement model for today’s AI landscape, integrating GEO results, newsletters, podcasts … Measurement That Protects Budgets: Translating Media Relations Wins
AI doesn’t have to be intimidating—or expensive—to transform how communications teams work. This session explores how a lean team leveraged accessible AI tools to deliver measurable impact—saving more than —while preserving creativity and trust. Learn how to turn skepticism into enthusiasm, identify high-value use cases, and build a culture where AI is a partner, not a … AI on a Shoestring: Creating Big Wins for Small Teams
Communicators require a level of financial fluency to effectively manage budgets, justify investments, and demonstrate the impact of their work at the enterprise level. Creating and forecasting strategic communications budgets and measuring ROI empower comms to present compelling financial stories that build executive credibility and influence. Join us for an exclusive Ragan Learning Lab with … Strategic Budgeting and Forecasting for Communications Leaders
This single, intermediate-level module with Corcoran VP of Communications and PR Johnna Muscente shares her blueprint for securing a comms budget, including a three-part funding formula and example of how the formula works in practice.
As technology, regulations and expectations evolve, so must your approach to budgeting. This session is your inside track to making the business case for your communications spend. Whether you're leading a lean team or scaling strategy across a global enterprise, you’ll walk away knowing exactly what to invest in, what to push back on and … How to Get What You Need for 2026 and Future-Proof Your Comms Budget
To be a true strategic partner to the C-suite, you need to speak their language and importantly, be able to translate how your function impacts their desired outcomes. By speaking this language fluently, Comms Pros can prove the value of their organizations to the company’s ultimate decision makers in relevant and meaningful ways. In this jam … How to Read the Room—and the Balance Sheet
(20m) In this module, we’ll explore how the bridging language principles apply in practice. We’ll look at an example of an executive statement that deploys these principles, along with an example of how they can apply to employee resource groups. By the end, you’ll have a practical approach for building a bridge with your communications … Building Your Comms Budget (Part 3)