Want to see how AI and XR can transform your brand storytelling—from the inside out? Dive into EY’s groundbreaking journey, where immersive tech isn’t just enhancing EX—it’s revolutionizing how global brands connect with every audience. Put on your headset and step into EY’s virtual offices, where 4,000 interns gather, collaborate and innovate in ways that redefined corporate culture. In this hands-on session, EY’s Metaverse Lab director and talent brand marketing leader reveal how they merged AI-powered XR with strategic comms to create experiences that ripple from internal engagement to external brand power. Get ready to discover a new horizon of innovation that’s reshaping corporate storytelling. You’ll experience:
- Blueprint for Immersive Impact: How EY created an AI-enhanced virtual world that engaged 4,000 interns through personalized purpose statements and gamified experiences—plus the business case that made it possible.
- From Virtual to Reality: Inside the “Kicks Challenge” campaign that turned virtual shoe designs into EY/Nike/Croc collabs, transforming employees into brand ambassadors.
- Strategic Partnerships: Proven strategies for orchestrating cross-functional success with design teams, tech partners and business units to drive XR outcomes.
- Content Amplification Strategy: A framework for converting immersive experiences into powerful PESO content that maximizes reach and ROI across all channels.
- Innovation Leadership Playbook: How to break free from the content treadmill and position yourself as a C-suite innovation catalyst with scalable, cost-effective AI-XR initiatives that drive business goals.
