AI is evolving too quickly for “dabble and hope.” Weak prompts and loose policies create bland outputs, brand risk and time drains. This first session levels up your fundamentals so AI becomes a force multiplier—not a liability—and gives communicators the tools you’ll need to take ownership of writing AI policy for your organization. You’ll align on practical guardrails, pick the right tools for the job and adopt prompt patterns that consistently deliver on-brand results. What you’ll learn:
- Responsible AI: How to set clear rules for privacy, source use and bias checks—plus a simple human-in-the-loop flow your legal team will accept.
- Tool Stack Update: What’s new in ChatGPT-5, Claude, Gemini and Copilot, including how to know when each is best for research, drafting or analysis.
- Feed Your Voice: How to load brand guidelines, tone sliders and personas so outputs sound like you, not a bot—all without heavy model “training."
- Prompt Patterns: How to use Role-Task-Format and C.R.E.A.T.E. frameworks to turn vague asks into precise, repeatable instructions that raise quality and speed.
- Beyond Chat: How to use specialized AI features—such as code interpreters and knowledge graph queries—to refine and optimize content creation.
Apply one prompt pattern to rewrite a real asset (email, post or release). Then bring the before/after to next week’s module.
Please come prepared to use your or your organization’s preferred AI tool during in-class breakouts.
