With 79% of journalists already using AI in their work (Muck Rack), it's time to level up your PR game. Join us to see how AI is reshaping both sides of the pitch—from simplifying PR outreach to transforming how stories are sourced and written. And in a world of deepfakes and AI disinformation, media literacy is more critical now than ever before—for PR and the press alike. Get ready to modernize your media strategy and become the go-to source in today's increasingly AI-driven newsrooms. What you'll learn:
- Smart Targeting: How to use AI tools to identify the perfect journalists for your story and personalize your outreach at scale.
- Pitch Perfect: Techniques for quickly crafting AI-enhanced press releases and pitches that cut through inbox clutter and resonate with AI-assisted media newsrooms.
- Newsroom 2.0: How top outlets are using AI for content creation, expertise-on-demand, fact-checking and audience engagement—and what it means for your org's online newsroom.
- Truth Guardians: How to help the press and your audiences combat AI disinformation and deepfakes by fostering media literacy—plus top AI detection tools to test.
- Crisis Ready: How to use AI to monitor media sentiment and predict PR crises before they erupt.
