AI isn’t the future of PR, it’s the present. Muck Rack’s latest Generative Pulse: What is AI Reading? report found that 80% of AI citations are pulling from news sources, with trade outlets gaining as much traction as legacy media. For senior communications leaders, this shift means the way AI reads and interprets your story may soon matter as much as how people do.
This session will unpack how AI platforms are fast becoming the new front doors to information. You’ll see key findings from Muck Rack’s latest research and explore what this means for your visibility, authority and reputation. You’ll also gain insights into why Generative Engine Optimization (GEO) is emerging as a strategic priority, how to ensure your message surfaces accurately in AI responses and where the risks and opportunities lie as algorithms decide which narratives spread the furthest.
You’ll discover:
- How generative AI is reshaping content discovery, consumption and trust.
- What GEO is, why it matters and why it’s becoming essential.
- How brand visibility and authority are being defined in an AI-driven media world.
- Opportunities and risks for reputation management when AI shapes the narrative.
