As newsrooms shrink and attention spans dwindle, AI tools are revolutionizing how PR pros land meaningful coverage. But while AI can help supercharge your media relations efforts, it can also blow up in your face if you’re not careful. Join for a practical, no-hype look at mastering AI across your entire media pitching workflow—from spotting emerging stories and finding the perfect journalist to measuring the impact of your earned media success. You’ll walk away with concrete strategies for using AI to land more coverage while building stronger media relationships. We’ll cover:
- The AI pitch toolkit: A guide to using AI for everything from trend spotting and story mining to journalist targeting and pitch personalization—plus which tasks should stay human-driven.
- From data to story: How to use AI to analyze coverage data, uncover fresh angles and craft narratives that actually resonate with today’s overwhelmed journalists
- Pitch perfect(ion): Smart ways to tap AI for pitch writing and multimedia asset creation—while avoiding the robotic language and ethical pitfalls that make reporters hit delete.
- The trust factor: How to maintain authenticity and build in an AI-powered world—including when (and how) to disclose your AI usage to journalists.
