Three in four knowledge workers already use GenAI—but just 39% have formal training, leaving many uncertain about what AI success looks like. At the same time, organizations are navigating massive culture shifts as AI reshapes how work gets done. This workshop reframes AI adoption as a culture and change leadership opportunity, showing you how to turn fragmented AI usage into an intentional strategy that keeps employees engaged, informed and confident during rapid change. Join us to see how comms can lead that transformation, not just communicate it. You'll see real use cases, learn frameworks, diagnose real challenges, and leave with tools you can use immediately. You'll learn:
- From Experimentation to Adoption: How Covista's Corporate Affairs team went from scattered AI use to role-specific training, grassroots experimentation and collaboration, and measurable content improvements in six months.
- Building AI Fluency: Why Covista's enterprise-wide AI fluency program focuses on mindset coaching over tool training, and how the comms team led that transformation ahead of the company-wide launch.
- Transformation Diagnosis: How to assess where your organization really is on AI adoption, measuring cultural readiness and manager alignment (not just tool usage), so you can identify resistance before it stalls momentum.
- Content Strategy to Scale Culture: How to use AI platforms (Claude Enterprise, Copilot, Gemini) to audit channel performance, develop brand voice consistency and build messaging that reinforces the behavior change you need—while keeping human guardrails for quality and critical thinking.
- Transformation Triage, Live! Bring your real AI adoption challenge. We'll workshop scenarios with the room, apply proven frameworks and give you concrete next steps.
