AI answer engines are rewriting how audiences discover and learn about brands and organizations. Don't leave it to probability. Find out how to influence the machines influencing your stakeholders. We'll run through real-world use cases and tactical tips to help you format and distribute content so LLMs recognize your company as an authoritative source worth citing. Together, we'll explore:
- What GEO Actually Rewards: Understand how LLMs assess credibility and relevance, and how to write for both human readers and machine interpretation
- Formatting Basics: See how to structure your owned content, including blog, articles and press releases, with the headings, attribution signals and structure that makes it easy for LLMs to parse, index and cite
- Channel Strategies: From Youtube and LinkedIn to Wikipedia and Quora, discover which platforms improve your odds of being referenced and surfaced in AI-generated answers
