AI search is redefining what "earned media" means. If your content isn't optimized for this new ecosystem, your brand risks vanishing while competitors surge ahead. Join us as this panel of experts breaks down how PR and media relations pros can adapt, create content for LLMs and master Generative Engine Optimization (GEO)—the next frontier of PR strategy. You'll leave ready to future-proof your media outreach for the GEO era and ensure your brand is cited, trusted and seen. You'll learn:
- Generative Engine Optimization (DEO): The PR-friendly version of SEO—how to write, tag and distribute content so AI answer engines quote you, not competitors.
- Best Media Targets in the AI Age: How to pick outlets, influencers and story formats that boost your odds of appearing in today's search results and AI summaries.
- Search Audit Steps: Steps to audit and improve earned and owned media so your brand remains credible, competitive and discoverable in AI answers.
- Press Release Changes: How to structure press releases for machine readability, contextual accuracy and discoverability—so they feed both journalists and large language models.
