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Module: How to Build Practical AI Agents for Communications

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30 minutes March 20, 2026

In under 30 minutes, you'll understand a clear, usable mental model for what an AI agent is and when it's the right tool for your comms workflow. You'll learn how to: Differentiate between an AI automation and an AI agent using concrete characteristics and examples. Identify comms tasks that are good candidates for agents.Design a narrow, targeted agent concept with clear triggers, inputs, outputs, and "done"…

In under 30 minutes, you'll understand a clear, usable mental model for what an AI agent is and when it's the right tool for your comms workflow. You'll learn how to:

  • Differentiate between an AI automation and an AI agent using concrete characteristics and examples. 
  • Identify comms tasks that are good candidates for agents.
  • Design a narrow, targeted agent concept with clear triggers, inputs, outputs, and "done" criteria. 
  • Apply guardrails to reduce overreach and hallucination risk. 
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