Today’s audiences want more than wonky speeches full of scintillating soundbites, zingers and wow moments. What they want in these chaotic and uncertain times are and . This session with leading speechwriters from the private and public sectors reveals how to deliver hope over hype with an authentic voice across all venues — from presentations and executive town halls for employees to social videos and press statements. We’ll cover:
- Authenticity: How to define your voice without spin, jargon or hype — including how to lean on numbers, anecdotes or other elements depending on your exec’s preferences.
- Passion: How to find your principal’s passion points and build trust by building stories and talking points around them — including how to craft and deliver a great anecdote.
- Storytelling: How to find stories and personal anecdotes that move audiences — lessons the "Lenny Skutnik moment."
- Solutions: How to apply a “Solutions Framework” to your executive comms to deliver the simple answers that your stakeholders want most.
- Security: Words, phrases, stats and stories that help convey a sense of security and optimism for the future — and how to add them to your executive comms toolkit.
- "CEOs as Coaches" Bonus: How to find optimism in a chaotic world — and deliver it in speeches.
