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Abracadabra! How to Supercharge Your Brand’s Social Media with IA—Not AI

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0:00 / 54 minutes
54 minutes March 28, 2024

Draft a simple prompt in ChatGPT and Alakazam! Fresh TikTok scripts, Instagram captions and LinkedIn posts are ready to go! Need a thoughtful response to a comment or DM? Presto-Change-O! Like magic, Google Bard has got you covered. The only problem: Most AI-generated content lacks your brand’s voice and human touch. That’s why it’s time to leverage the latest AI tech to create IA —…

Draft a simple prompt in ChatGPT and Alakazam! Fresh TikTok scripts, Instagram captions and LinkedIn posts are ready to go! Need a thoughtful response to a comment or DM? Presto-Change-O! Like magic, Google Bard has got you covered. The only problem: Most AI-generated content lacks your brand’s voice and human touch. That’s why it’s time to leverage the latest AI tech to create IA — “Intelligence Augmentation.” IA enhances your talents and skills rather than replacing them to ensure your content resonates deeply with your audience, encouraging more meaningful interactions and stronger bonds on any platform. Join us for an inspiring, practical process to integrate AI to save hours — without sacrificing authenticity. You'll learn:

  • What's new: Where we are in the AI hype cycle — and how to "get real" and up to speed on how it's being used.
  • AI-driven social media content creation: How to leverage ChatGPT, Claude, Bard and other AI platforms to craft compelling, personalized content for different social media channels, reducing content creation time by up to 60%.
  • 4 steps to creating IA: How to train and refine your AI-powered platforms, ensuring they mirror your brand voice and messaging effectively on social media.
  • Maintaining trust: Strategies to ensure that AI-enhanced posts preserve authenticity and build trust with your audience, avoiding common pitfalls that can harm your brand's reputation.
  • Next steps: What you must know about AI tools for measurement and how to craft your organization's AI usage guidelines.
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Speaker

  • Andrew Davis Keynoter and Author, "Brandscaping"

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