All Featured Sessions

Doing More with Less: How PR Pros and Journos Work Smarter, Not Harder

Members-only video

Log in or subscribe to watch

44 minutes May 23, 2025

Are you drowning in complexity? Inundated with information? Have competing priorities and endless demands got you bogged down? As a comms pro, you’re never alone, but there’s a better way to elevate your work without the burnout. Join this session to learn from savvy PR pros and journos on how they deconstruct workflow bottlenecks and reveal breakthrough strategies for maximum professional impact. Streamlining workflows: Learn…

Are you drowning in complexity? Inundated with information? Have competing priorities and endless demands got you bogged down? As a comms pro, you’re never alone, but there’s a better way to elevate your work without the burnout. Join this session to learn from savvy PR pros and journos on how they deconstruct workflow bottlenecks and reveal breakthrough strategies for maximum professional impact.

  • Streamlining workflows: Learn how to simplify your daily tasks by automating routine activities like media monitoring, pitch tracking, and content scheduling, allowing you to focus on high-priority strategic initiatives and creative storytelling. 
  • Storytelling across the spectrum: Develop a cohesive narrative that adapts across different channels—be it social media, email, or media interviews. Learn how to tailor your story to fit the format while maintaining consistency, ensuring your message resonates with each audience and platform effectively.
  • Enhanced content creation: Leverage AI-powered tools to streamline content creation, from drafting press releases, refining headlines for SEO, drafting initial article outlines to crafting social media posts.
  • Enhancing decision-making with data: Insights from real case-studies that share how they used data like sentiment and audience engagement to pivot on a dime and capture a larger share of voice.
Members only

Unlock the full session

Subscribe to watch this video, download the handouts, and access 500+ more sessions.

Related Videos

Keep building on what you just learned.

Go deeper in person

Future of Communications Conference

Join hundreds of communicators learning to guide organizations through disruption, AI adoption and reputational risk, live with the experts shaping what comes next.

Part of CommsWeek New York City
Explore the Conference