Communicators who understand that a healthy employee experience starts at the top must also play the role of advisor, strategist and guide to ensure the C-suite delivers mindful messages at the right time in the right way. This workshop will dive into what it takes to shape an executive messaging strategy that helps the C-suite communicate better by melding writing, planning and omnichannel messaging to prioritize and platform employee experience — sharing not just the wins, but the challenges in a transparent, authentic way.
We’ll discuss:
- Masterful messaging: Analyzing the elements of specific executive messaging strategies that resonated with the workforce.
- Dynamic delivery: Omnichannel best practices for delivering engaging executive messages to a global, remote or hybrid workforce in the ideal medium.
- Issues management: Tips on the words, style and visual approaches that persuasive leaders use to communicate during a crisis.
- Soft skills: Tips for media training and preparing executives to speak about difficult business decisions, particularly in forums where they might need to answer questions, through an empathetic, people-first lens.
- Owning the voice: Approaches to writing authentically with (or for) your leaders to spotlight their personality and connect their prose back to larger company goals.
- Hands-on practice: Using a poorly crafted executive response as a starting point, you’ll refine, revise and develop it into a new messaging strategy that better meets employee expectations.
