How do you build a social media presence that is instantly recognizable, engaging, and joyful? Look no further than Sesame Street. In this insightful and dynamic session, Eder Reynoso—the social media strategist behind some of the internet’s most beloved character accounts breaks down the ABCs and 123s of creating a brand focused, engaging, and community-driven social media presence.
Discover how Cookie Monster, Big Bird, and Oscar the Grouch maintain their iconic voices online while staying fresh and relevant. Learn how to define your brand’s personality, provide value to your audience, and build an authentic community that keeps people coming back. Whether you’re managing a global or local brand, these timeless strategies will help you turn your social media into a sunny spot on the internet.
