You can write, but can you edit? As we rely more on AI and internal communicators without “communications” in their job titles to generate content, comms pros need to be experts in the art of editing, not just generating text, to shape effective storytelling. In this workshop, we’ll help you hone your editing skills and marry creative problem-solving with business outcomes, focusing on the techniques and strategies to help you create clear, compelling content that drives engagement and builds connection within your workplace. You’ll learn:
- Clarity and engagement: Develop strategies to edit for internal comms, and highlight the voices and verbiages that will resonate with all levels of your organization.
- Storytelling through editing: Learn how to tell impactful stories that build a strong sense of community and culture.
- Capturing top voices: Understand how to edit content to authentically reflect the unique voices of your leaders, asking the right questions to build their platforms, connect with employees and get the results they’re looking for.
- Polishing the final draft: Hands-on editing exercises to ensure your writing is concise, professional, and on-brand – plus, the top concerns for AI-generated content and how to identify key tells.
- Beyond the Written Word: Tips, tools and resources to effectively start editing audio and visual content.
