Employee attention is basically a currency now, and it's shrinking fast. Every all-company email, every unread intranet post, is a withdrawal. Most organizations have no idea what's left in the account, let alone that AI is already spending it on their behalf.
Building on Fresh's Intent Gap Report 2026, this session makes the case for treating internal comms like a budget, not a broadcast: consolidating the tools people already live in, protecting your content for a world where Copilot decides what gets read, and planning attention instead of hoping for it.
The strategic communicator's new role model isn't the newsroom editor. It's FP&A.
