Between reputational pitfalls and hostile users, the digital landscape is a challenging environment for even the most adventurous professional and the boldest brand. Social media careers often come with an expectation of always-on sentiment monitoring, content creation and crisis mitigation. This session will not only help you protect your organization from PR problems, but protect yourself and your teams too. We’ll discuss which platforms can be the riskiest for brand safety and community building, how to choose when and where to contribute to social conversations and what policies to put in place to safeguard yourself and your organization.
- Evaluating what risks come with which platforms, and how to meet your audience in a way that doesn’t put you or your org at unnecessary risk, even in contentious cultural moments.
- Understanding the rise of “quiet” experiences as audiences seek refuge from the noise—discover where they’re going and what content resonates with these communities.
- How to adapt your PR strategies across various channels, including podcasting, social platforms, and owned media, for the greatest impact.
- How to refine your digital strategy and policies to create engaging content that doesn’t introduce additional problems or meet backlash.
