Social teams face nonstop pressure to crank out more content faster—without losing authenticity. YouTube Shorts alone now sees 200B daily views—and TikTok and YouTube are rolling out native AI creation. Meanwhile, virtual influencers like Miquela are landing big-brand deals and crowding the feed even further. This session gives you tools and tactics to help you keep it real while meeting demand—and when to partner with AI creators responsibly. You’ll learn:
- Goals and KPIs: Practical AI tools and benchmarks to quickly translate business objectives into channel-specific KPIs, so social content is tied directly to revenue, reputation and retention.
- AI Content, Real Brand Voice: Best practices to maintain authenticity and transparency while using AI for copy and visuals, including how to choose and test tools like Adobe Firefly, Nano Banana and Sora—plus how to use AI listening plus link tracking to test content and report results in real time.
- AI slop and Transparency: How to avoid “AI slop,” set clear authenticity standards for AI‑generated content and understand emerging transparency frameworks such as the C2PA standard.
- Channel Plans with AI assist: How AI copilots and custom GPTs can help define the role of TikTok, Instagram, YouTube and LinkedIn in your mix and support always—on monitoring and measurement.
- What’s Next in AI Social Co-Creation: A look at AI‑native creators and campaigns—from virtual influencers like PacSun’s Miquela to AI-forward ads like Equinox, emerging social platforms like Sora and how rising “luddite” sentiment is driving non-AI content (Porsche and Hermes).
