Crisis drills and media training are often neglected until disaster strikes—leaving leaders unprepared for the public eye. Join us to see how to conduct realistic tabletop exercises, equip spokespeople with confidence and refine your messaging under pressure. By practicing in advance, you’ll reduce panic, streamline approvals and respond with credibility when the spotlight hits. You’ll learn:
- Drilling into Drills: How to plan tabletop exercises and help drive quarterly emergency response training—plus how to incorporate crisis lessons from other orgs and industries.
- Talking Points: Tips to train execs, SMEs and front-liners to deliver empathetic soundbites.
- Bridging & Pivots: Tactics for steering hostile questions back to your key messages.
- Murder Board Lessons: Hard-won best practices and surprising takeaways learned from prep work for recent Congressional hearings on airline fees.
- CIP & Next Steps: How to debrief and refine drill outcomes—ensuring continuous improvement and faster reaction times under real pressure.
