Social listening tools offer ways to track and analysis sentiment, but can be pricy. According to a, PR pros are excited for developments in the automation space that will enable organizations to bring this key measurement tool in-house. In this session, you’ll learn how to turn emotional data into actionable PR strategies, including how to decode sentiment signals to craft campaigns that resonate, manage crises proactively and create compelling narratives backed by real-time insights. Explore:
- Sentiment FAQ: What sentiment analysis really is and why it’s key to uncovering emotional triggers and shaping audience perception.
- AI tools in action: How tools transform sentiment data into insights you can use to track emotions, predict trends and drive decisions.
- Real-time crisis radar: How to spot negative sentiment early, including a case study of a social media crisis that went viral.
- Sentiment-driven storytelling: How to combine emotional insights with strategic storytelling to create clear, compelling narratives that resonate with leadership and stakeholders, using data-driven dashboards to guide communication decisions.
- Interactive sentiment analysis workshop: Bring your laptop for a hands-on workshop where you'll analyze real-time social media feeds. You'll practice identifying emotional triggers, crafting response strategies, and creating data-driven dashboards.
