How to Lead in GEO with New Rules and New Best Practices AI answers are the new front door to your brand. More journalists, customers and stakeholders now turn first to ChatGPT, Gemini, Perplexity and Google AI overviews to size up your org, leaders and services. The answers they see are already shaping your reputation … GEO Workshop for Comms, PR & Marketing
Don’t overlook the power of what already works: newsletters are still the leading preferred communication tool for employees. But employees today expect personalized, relevant content in their inboxes, and the best comms teams are leveraging newsletters as integrated content engines that do just that. Learn how to deliver custom newsletters that connect desk-based and frontline … From Inbox to Ecosystem: Transforming Newsletters Into Strategic Communication Hubs
Employees need more than just updates, they need context, clarity and connection: all hallmarks of strong thought leadership. Join to learn how to use short-form videos to break down barriers between senior leaders and employees, share leadership perspectives alongside key employee SMEs. You’ll learn: What Counts as Thought Leadership: How to distinguish routine video updates … From Scroll to Strategy: Using Short-Form Video for Executive Thought Leadership
If you can’t measure it, you can’t manage it. Employee experience is tracked with surveys, focus groups and sentiment analysis, but without clear data analysis and a holistic view, it can be overwhelming or confusing. Learn how innovation leaders are using data storytelling to prove ROI to leadership. The New Measurable Hierarchy: How to isolate … The Employee Experience Equation: Proving ROI Through Smarter Tech + Human Insight
AI adoption is often uneven, and difficult to scale. If your organization is still stuck in pilot mode, deploying tools without clear use cases or adoption strategies, here’s how to establish an honest baseline and identify the gaps holding your team back. Learn how to: Find Your Starting Point: How to assess your team’s current … AI at Work: Finding Your Maturity Stage
You probably have a gut feeling about what’s working in your internal comms. Industry benchmarks help validate that instinct — but the benchmarks that actually move your strategy are the ones you build within your own organization. In this 10-minute lightning talk, Workshop will share a few findings from their 2026 Internal Comms Benchmarks Report … How to Build Internal Comms Benchmarks for Your Team
AI rollouts can stall when employees are skeptical, managers aren’t ready and leaders treat AI like just another IT launch instead of a behavior shift. That’s why scaling AI is really a change comms leadership opportunity. Learn how to introduce AI workflows, in-house LLMs and new systems in ways that reduce fear, clarify value and … Implementing AI Workflows at Scale: How to Drive Adoption That Sticks
What does it take to create a connected employee experience when your workforce spans ships, shoreside offices, call centers, time zones and more than 80 nationalities? Join Virgin Voyages for a behind-the-scenes look at how they build culture, connection and belonging across a uniquely diverse and distributed workforce. From frontline communications and leadership engagement to … Inside the Employee Experience at Virgin Voyages
Information alone doesn’t drive connection. Experiences do. Join MUFG to explore how we’re transforming internal communications through storytelling, employee voice and meaningful opportunities for dialogue. From elevating employee award stories to building digital spaces that encourage responsible AI adoption, this session will show how communication can spark trust, connection and engagement. Walk away with practical … Rethinking Internal Communication Through Storytelling, Conversation and Employee Voice
As AI reshapes roles, workflows and expectations, communications need more than just messaging: they need a system that interprets what change means for every function and employee. In this fireside, you’ll hear how one enterprise team serves as a testing ground for AI transformation—evaluating role impact, redefining day-to-day work and building scalable programs that drive … Transformation Translator: Putting AI Strategy Into Real Work, Roles and Culture