In this short from Ragan’s Social Media Conference, Lockheed Martin Social Media Lead Kate Patterson shares a brief case study of how the defense giant responded to a deepfake crisis using social media monitoring.
Framework Subtopic: Issues / Risk management
Chapter 3: What’s Next Future Communicator’s Agile Playbook: Overcoming Challenges, Crises and Uncertainty Now that you know how to plan and execute a stellar internal comms program, get ready for the unexpected! This session provides the mindset and methods you need to become an agile strategist—so you can lead change initiatives and pivot no matter … Chapter 3 – Future Communicator’s Agile Playbook: Overcoming Challenges, Crises and Uncertainty
In the second episode of Ragan’s Signature Voices Series, Carnival Cruise Line Chief Communications Officer Chris Chiames explains how communicators who learn about Regulation Fair Disclosure (RegFD) and other SEC rules are better equipped to protect their organization’s reputation when speaking with stakeholder—and position themselves as leaders who are strong partners to the business in … What Communicators Need to Learn About Financial Disclosure
This single, advanced-level module from Ragan’s Justin Joffe goes beyond basic principles to give communications leaders tactics and strategies to sense early signals of risk, coordinate mitigation practices across functions, and lead through uncertainty.
This single, advanced-level module from Ragan’s Justin Joffe unpacks how to evaluate your corporate reputation by examining the workforce itself. Communicators will learn how to develop an attribution arc that treats employee experience data as a leading indicator of reputation outcomes by translating qualitative signals into quantifiable intelligence that informs their larger communication strategies.
(20m) In this module, we’ll dive into the vocabulary, concepts and frameworks needed to develop an understanding of crisis communications.
Crises don't politely announce themselves—they arrive suddenly, carrying significant reputational risk. This session provides comprehensive guidance on building a proactive, modern crisis communications framework that protects against reputational threats and keeps your organization ready to face deepfakes, activist mobs, social media chaos and everything in between. You'll learn techniques for identifying potential issues early, establishing … In Case of Emergency: Building Crisis Readiness Before You Need It
(15m) In this module, you will conclude this course by learning how to consider legalities and professional ethics, as well as outside influences like social media and the 24-hour news cycle. This module covers the importance of reinforcing key messages, media monitoring, and avoiding follow-ups or clarification that could cause reputational harm. By the end … Creating a Flexible Response Strategy Amid Backlash (Part 3)
(10m) Your organization’s reputation matters, but safeguarding it starts on the inside. This module will explore how a positive internal reputation influences employee engagement, employer brand, employee advocacy and contributes to larger organizational success.
(10m) This module will build on the fundamentals of module one and explore transparent, leadership and employee-driven strategies for safeguarding reputation.