Framework Subtopic: Issues / Risk management
As modern communicators, you must elevate your leadership skills to navigate an ecosystem that grows more complex by the hour. Continuing to operate in silos with public affairs and other communications disciplines will not only leave you at a competitive disadvantage, it also increases your organization’s exposure to risk. You need strategic relationships across political, … August 2026 Leadership Masterclass – Your New Leadership Imperative: Managing the Stakeholder Matrix across Government, Employees and the Public, with Torie Clarke
Most organizations say their people are their greatest asset, but they rarely link employee sentiment to real market reputation outcomes. As a result, leaders react to Glassdoor spikes, disengagement or brand risk after the damage is done. Join this session to learn how to connect employee experience directly to reputation risk, prove what is driving … Mapping Employee Experience to Corporate Reputation
Today’s workforce spans five generations—each shaped by different experiences, expectations and communication norms. In this panel, representatives across generations unpack how differences show up in real time, including missed signals, unclear communication and small breakdowns that go unaddressed. Learn about how you can set up early warning systems to detect potential risks, interpret signals and … Issues Management Across Generations: Navigating Culture Gaps Before They Become a Crisis
Communicators are earning a larger voice in the C-suite by helping organizations navigate complexity and manage an ever-growing list of potential and actual crises. In this interactive session, former national news anchor will explore what separates organizations that merely survive a crisis from those that emerge stronger because of it. Using real-world examples, she’ll unpack … July 2026 Group Learning Recording
AI isn’t just changing how content is created. It’s also raising new risks that communicators are now expected to manage—from deepfakes and synthetic media to unchecked AI outputs, regulatory uncertainty and governance gridlock. Explore what these risks look like in practice, how responsible AI principles can guide better decisions and what comms should do when … Managing AI Risks and Governance: Deepfakes, Brand Trust and Responsible AI
We’ve advanced from piloting AI in 2025 to better understanding governance and adoption across the enterprise. This panel explores how organizations are integrating generative and agentic AI into workflows for communications teams and beyond, responsibly and strategically. Learn about: Responsible AI: How to set clear rules for privacy, source use and bias checks, plus a … The AI-Powered Workforce: From Experimentation to Embedded Strategy
Silos are no longer sustainable—not with brand reputation now shaped as much by LLM search and influencer commentary as by news coverage. One misstep, earnings shortfall or regulatory change (think tariffs) can erupt overnight—and only agile, coordinated teams can respond at the speed of modern media. This panel explores how you can lead that charge, … No More Silos: Secrets of Building One Voice Across PR, Marketing and Comms
When new technologies reshape content creation, they also test brand trust in real time. Audible’s voice replica beta expands opportunities for creators by reducing production time and cost, but the offering also raised questions that could affect perception and credibility. Practical takes you’ll walk away with: Transparency first: Why early, clear communication was critical to … Navigating Reputation in a Rapid-Response World
When policy, politics or public sentiment collide with business, employees often feel it first. And it’s up to you, the communicator in room, to translate complex public affairs dynamics into clear internal narratives, credible manager guidance, and most importantly: provide support for the execs who need insights on what will protect the company. In this … Issues Management and Public Affairs: Counseling the C-Suite