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Issues Management and Public Affairs: Counseling the C-Suite

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26 minutes April 23, 2026

When policy, politics or public sentiment collide with business, employees often feel it first. And it’s up to you, the communicator in room, to translate complex public affairs dynamics into clear internal narratives, credible manager guidance, and most importantly: provide support for the execs who need insights on what will protect the company. In this forward-looking session, you’ll learn: How to See Around Corners: Strategies…

When policy, politics or public sentiment collide with business, employees often feel it first. And it’s up to you, the communicator in room, to translate complex public affairs dynamics into clear internal narratives, credible manager guidance, and most importantly: provide support for the execs who need insights on what will protect the company. In this forward-looking session, you’ll learn:

  • How to See Around Corners: Strategies to build a issues radar (policy calendar, regulatory watch, and stakeholder heat map) that you can refer to before headlines hit.
  • Inside Out Alignment: The cross-departmental conversations between Public Affairs/IT/Public Relations that need to happen to make sure any messaging is aligned before (or alongside) external statements.
  • Scenario Playbooks: War-game likely flashpoints for 2026 (DEI, RTO, data/privacy, AI, geopolitical events) alongside pre-approved language, decision trees and escalation paths.
  • Measurement: How to track employee understanding, rumor velocity and manager confidence—plus, how to share that information in a single-slide dashboard that is exec-ready.
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