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Creating a Flexible Response Strategy Amid Backlash (Part 3)

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11 minutes May 1, 2025

(15m) In this module, you will conclude this course by learning how to consider legalities and professional ethics, as well as outside influences like social media and the 24-hour news cycle. This module covers the importance of reinforcing key messages, media monitoring, and avoiding follow-ups or clarification that could cause reputational harm. By the end of the module, you will understand how to quickly handle backlash or misinformation.

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  • Kerry O’Grady Professor, Business Communications and Marketing Management, Fordham University, UMass Amherst, and Holy Family University

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