Join for a sneak preview on new, exclusive research from Ragan Communications and the Institute for Public Relations that reveals many teams still aren’t speaking the language of business, and leadership is noticing. Drawing from a new survey of 441 communications professionals, leaders from IPR and Ragan Communications unpack where the biggest credibility gaps exist … The Business Skills Communications Leaders Are Missing
Communicators require a level of financial fluency to effectively manage budgets, justify investments, and demonstrate the impact of their work at the enterprise level. Creating and forecasting strategic communications budgets and measuring ROI empower comms to present compelling financial stories that build executive credibility and influence. Join us for an exclusive Ragan Learning Lab with … Strategic Budgeting and Forecasting for Communications Leaders
This single, intermediate-level module with Corcoran VP of Communications and PR Johnna Muscente shares her blueprint for securing a comms budget, including a three-part funding formula and example of how the formula works in practice.
This single, advanced-level module from Ragan’s Justin Joffe explores how the strategic value of investor relations has changed over the years as the practice has moved along the maturity curve— then demonstrates how a focus on trust and confidence is gained by shaping metrics into market narrative that sustains credibility and consistency.
This single, advanced-level module from Acenda Chief Communications and Marketing Officer Mari Considine walks communications leaders through aligning budgets with enterprise strategy, shares three approaches for financial forecasting, and explains how to present the story of budgetary needs by framing it around enterprise goals.
To be a true strategic partner to the C-suite, you need to speak their language and importantly, be able to translate how your function impacts their desired outcomes. By speaking this language fluently, Comms Pros can prove the value of their organizations to the company’s ultimate decision makers in relevant and meaningful ways. In this jam … How to Read the Room—and the Balance Sheet