With a sudden federal funding freeze putting life-saving care for hundreds of thousands at risk, the team behind the PR Daily Campaign of the Year showed how courageous storytelling, rapid response and relentless clarity can reshape the national conversation when the stakes are life or death. In this session, you’ll get a behind-the-scenes look at … Behind the Win: How a PR Daily Campaign of the Year Came to Life
This 2-part, advanced-level series from Ragan’s Justin Joffe begins with an intermediate module in navigating the political climate of ESG communications, with a specific focus on state regulations and beginning to frame ESG efforts through the lens of business value. The second, advanced module goes deeper into positioning ESG and CSR in an investor context … 2-Part Series: ESG and CSR Communications
In this case study, Cisco Sr. Director of Purpose Communications and Strategic Engagements Paul Wendel and Purpose Writing and Content Lead Amanda Wolkin share how Cisco revamped its siloed, disconnected purpose blog to give it a cohesive narrative, develop a robust intake process, amplify content internally and externally, and continue to improve its performance. For … Case Study: Powered by Purpose: How a Cisco Blog Became a Strategic Storytelling Engine
(25m) In this module, we’ll focus on specific stakeholder sets along the value cycle and look at how communicators can best support them to keep things turning. We’ll focus on employees, suppliers, partners and customers.By the end, you’ll have a practical understanding of how to document your wins and present them to demonstrate how comms … Ensuring the Whole Value Cycle Wins (Part 3)
On the November 2024 Member Call:
What happens when a lifelong dream is combined with generous amounts of pixie dust? The answer is a 25-year career of telling stories at the Most Magical Place on Earth – Walt Disney World Resort in Florida. Steven Miller, a Senior Manager with Corporate Social Responsibility and the Walt Disney World Ambassador Program, will share … Storytelling in the Most Magical Place on Earth
There’s a misconception that to do high-end, compelling brand story work, you must be one of the world’s biggest brands with correspondingly large budgets. In truth, it’s possible for everyone. We explore what values-led brand storytelling really looks like online—and how it can build community and, yes, even true connection with your customers. Join us … Brand Storytelling Meets Social Impact: Sharing Your Purpose Through Story