There’s a misconception that to do high-end, compelling brand story work, you must be one of the world’s biggest brands with correspondingly large budgets. In truth, it’s possible for everyone. We explore what values-led brand storytelling really looks like online—and how it can build community and, yes, even true connection with your customers. Join us to learn how PG&E built an award-winning brand storytelling team in less than two years and discover how you can develop or expand your own story strategy to get results. You’ll hear:
- Purpose: How PG&E developed a brand storytelling approach grounded in purpose and driving social impact—plus how the video team elevates their “triple bottom line” of people, planet and prosperity.
- Personality: How PG&E found its brand voice and stories—and a framework to help you do the same.
- Production: How PG&E produces highly shareable, purpose-driven videos—from concept to can.
- Pinching Pennies: How to shoot emotional narratives that will move audiences and communicate your purpose—without breaking your budget.
- Proof: How PG&E distributes and promotes stories across digital and social channels to drive engagement and deliver ROI.
